Work
(Case studies & system)
My approach.
Doubt costs less than code.
One wrong bet costs a startup months of runway. Research once killed a feature on paper and saved two.
Ship early, learn fast.
A first version in real hands teaches more than a second draft in review. Some loops end in a better feature, some end in none.
Quality is hiding in details.
Nobody mentions the details, everybody feels them. They separate cheap from crafted, so emotion is built where a journey is decided.
What I bring to a team.
Six years of design in a B2B startup, through every stage of a product: a rough alpha, a first real version, then a base large enough that a wrong turn gets expensive. Each stage asked for a different one of these six.